August 19, 2024
How Signage Advertising Can Boost Foot Traffic and Business Success
Imagine strolling down a bustling street where every step brings something new to catch your eye.
As you pass by storefronts, what draws you in? Is it the colorful large format print outside a coffee shop, promising the best latte in town? Or perhaps it’s the bright, bold letters on a boutique’s window, hinting at a sale too good to miss?
Nowadays, digital ads constantly bombard consumers, so it’s easy to forget the power of something as simple as well-designed signage.
Signage advertising is one of the oldest and most tested techniques. And it’s still a surefire way to get your business noticed—especially if you’re running a brick-and-mortar store.
Whether you have a restaurant wanting to entice passersby with daily specials or a shop wanting to increase retail store visits, a strategically placed printed sign can compel customers walking past to walk in.
Indeed, signage advertising and installation have the potential to grow your business.
What is Signage Advertising?
Signage advertising refers to using signs—such as printed billboards, printed storefront displays, and printed indoor posters—as marketing materials to promote a business and its offerings. It’s a form of visual communication that captures attention, conveys messages, and guides potential customers to your location.
Effective printed signage serves as a silent salesperson, working around the clock to increase brand visibility and drive foot traffic. This type of print advertising is particularly crucial for brick-and-mortar businesses.
According to a study by the Sign Research Foundation, 54% of shoppers in the US reported having a challenging experience locating a company due to poor signage. Of those surveyed, 64% said that dimly lit signs made it hard to read the information, potentially costing businesses valuable foot traffic.
On the flip side, 33% of shoppers admitted that they went to a store because of its attractive signage, highlighting the significant impact that well-executed signs can have on consumer behavior.
7 Ways Signage Advertising Boosts Foot Traffic and Business Success
In a crowded marketplace, getting noticed is half the battle. Here are some ways printed signage advertising can significantly boost your chances of success.
1. Improving brand recognition and brand recall
A robust and consistent brand presence is essential for building recognition and recall among customers. Printed signage featuring your brand’s colors, logo, and messaging reinforces your identity whenever someone walks or drives by.
For example, the golden arches of McDonald’s are instantly recognizable worldwide. Besides your business staying top-of-mind, a consistent look and feel across all signage encourages repeat visits and word-of-mouth referrals.
2. Locating your business
Clear and visible printed signage is vital to helping customers find your business, especially in areas with heavy foot or vehicle traffic. Imagine a busy shopping district where your store is in a side alley—without prominent signage, you risk missing out on potential customers who might otherwise stop by.
3. Capturing the attention of passersby
An eye-catching sign can turn a passerby into a customer in seconds. Creative and well-placed signage, like a bright neon sign or a sidewalk chalkboard with a clever quote, can grab attention and draw people in.
For instance, a retail store with a vibrant window display might entice someone to step inside and explore, even if they didn’t plan on shopping that day.
4. Sharing essential business information
Printed signage isn’t just about catching the eye; it’s also about communicating essential details. Signs provide the practical information customers need to engage with your business, whether it’s your business hours, special offers, or contact information.
For example, a restaurant with clear signage displaying its opening and closing or menu at the entrance can help potential diners decide whether to walk in.
5. Standing out from competitors
Printed signage with unique designs, strategic placement, and creative messaging can set your business apart. A boutique store with a beautifully designed sign might attract more customers than a neighboring store with a generic or poorly maintained sign. And sometimes, printed signage is all it takes for a potential customer to choose one business over another.
6. Promoting sales and discounts
Temporary signage like printed banners, posters, or displays can effectively promote special sales and discounts, driving more foot traffic to your store. A retail shop that advertises a “50% off today only” sale on a large, bold printed sign will likely entice impulse buyers to come in.
7. Building trust and credibility
Finally, high-quality, well-maintained signage can enhance your business’ credibility. A polished and professional sign suggests that you take pride in your business, which can build credibility among consumers and shoppers.
Moreover,printed signage that directly communicates the wants and needs of its potential customers indicates the business prioritizes them.
Turn Passersby to Loyal Customers with Signage Advertising
In today’s fast-paced digital world, it’s easy to overlook the power of traditional marketing methods like printed signage advertising. Yet, it remains a critical component of a successful marketing strategy. The right signs can drive significant foot traffic and enhance business success. Effective signage can also complement your digital efforts to improve brand visibility and engagement.
For a standout sign from a professional printing company, visit iPrint360 to place an order or request an estimate.
